EdgeURL vs
Bitly
Both platforms offer link shortening with unlimited clicks. EdgeURL adds a full link-in-bio editor, AI agents, the Hire Me marketplace, and webhooks / audit logs / IP whitelisting at Pro pricing instead of Enterprise pricing.
Key Differences
Better Link-in-Bio
Bitly offers basic landing pages, but EdgeURL includes fully customizable link-in-bio profiles with themes, social links, and analytics built in.
Generous Link Allowance
Bitly's free tier caps you at just 5 new links per month. Even their Core plan at $10/mo (annual only) only allows 100 new links per month. EdgeURL's free tier includes 10 total links with unlimited clicks -- upgrade to Creator for 500 total links and analytics retention.
More Affordable
Bitly's Growth plan with one custom domain costs $29/mo annualfor 500 new links per month. EdgeURL's Creator plan at $15/month includes 500 total links, a custom domain, a bio page, and AI agents -- billed monthly with no annual lock-in.
Feature Comparison
| Feature | EdgeURL | Bitly |
|---|---|---|
| Hire Me Marketplace | ||
| AI Agents (concurrent) | ||
| AI Actions / Day | ||
| Zero-Waste Traffic Recovery | ||
| Creator Discovery Engine | ||
| Short Links | Paid | |
| Unlimited Clicks | ||
| Custom Domains | Paid | Paid |
| QR Codes | ||
| Smart Routing | ||
| A/B Testing | Paid | |
| UTM Tracking | Paid | Paid |
| Analytics Retention | Paid | |
| Geo Analytics | Paid | Paid |
| Device Analytics | Paid | Paid |
| Link-in-Bio | limited | |
| Bio Profiles | ||
| Bio Custom Domain | Paid | |
| Passthrough Store | ||
| AI Chat / Day | Paid | Paid |
| AI Insights | Paid | Paid |
| AI Forecasting | Paid | |
| BYOK Key Slots | ||
| Team Members | Paid | |
| API Keys | Paid | |
| API Requests / Day | Paid | Paid |
| Webhooks | Paid | Paid |
| Audit Logs | Paid | Enterprise |
| IP Whitelisting | Paid | Enterprise |
Feature comparison based on publicly available information as of 2026.
The Bottom Line
Bitly is a solid link shortener with basic landing pages. EdgeURL gives you everything Bitly offers plus fully customizable bio pages, A/B testing, smart routing, and more value for your money.