Core Concepts
Technical architecture and implementation patterns for EdgeURL
Edge-First Architecture
EdgeURL uses an edge-first architecture. Every short link lookup hits the global cache first, with the database as the fallback.
How It Works
Smart Redirects
EdgeURL supports advanced redirect logic to optimize user experience and conversions.
A/B Testing
Send traffic to multiple destinations based on weighted probability. Perfect for comparing landing pages or testing offers.
Link Expiration
Set automatic expiration dates for time-sensitive campaigns. Expired links can redirect to a fallback or show an error page.
Link Status
Enable or disable links without deleting them. Useful for pausing campaigns or scheduled activations.
Analytics Pipeline
EdgeURL captures comprehensive analytics without slowing down redirects using a batch processing pipeline.
Real-Time Click Tracking
Tracked Data Points
- -Country
- -City
- -Region
- -Device type (mobile/desktop)
- -Operating system
- -Browser
- -Referrer
- -UTM parameters
- -Campaign tracking
- -Date & time
- -Daily aggregations
- -Trend analysis
Analytics in Action
AI-powered analytics with click stats, audience insights, and routing recommendations
Device breakdown and top countries by clicks
Team & Organization
EdgeURL supports team collaboration with secure data isolation between organizations.
Security Features
- Data Isolation: Your data is completely separate from other organizations
- Secure API Keys: Keys are encrypted and never stored in plain text
- Rate Limiting: Built-in protection against abuse
- Role-Based Access: Owner, Admin, Member roles with specific permissions
Scalability
EdgeURL is built on a globally distributed edge network so capacity scales horizontally and traffic is served close to your audience.
- -Edge computing - requests handled at the nearest location
- -Auto-scaling - handles any traffic spike automatically